How do you raise money for a HM/10K? (Read 677 times)

Just some random thoughts... First, make sure all the entrants know the cause...get the material in their hands. Then, give runners the chance to contribute above and beyond the race entry fee... put in a check box to add $5, $10, $___ and let them "donate" money to the charity. Some runners may be willing to solicit sponsors for their running so they can raise extra money to donate. Second idea is to get sponsors to cover race costs like t-shirts, food, drinks, so the entry money can go directly to charity. You'll need to put sponsor names on the shirts (for advertising) and entry forms and allow them to put up banners during the event... Good luck! Lynn B

Janell, I've had the joy of being a race director for a charitable fundraiser race for several years. Begging for money is the worst part of the event, but, to keep the event going, you have to generate revenue. Here's my thoughts, for what they're worth. 1. Sponsorship is very important. The money you collect from sponsors should, at minimum, cover the costs of putting on the event (shirts, timers, awards, etc). I'd worry less about corporate sponsorships - if you can get them great, but focus on local businesses and professionals. For example, I get $600 from a law firm and put their name on racing bib numbers. Putting a local business name on the back of the t-shirt goes a long way. Choose the amount you want to collect for the shirt sponsorship - say $1000 and then go after 1, 2, or even 10 separate sponsors. A good way to get sponsors is to contact your local chamber of commerce. See if you can get on the agenda for one of their meetings and give your best sales pitch. You'd be surprised how much interest you get. 2. We add the "make an additional donation" to the charities we support (kids programs) but don't get too much from this. 3. Have the participants collect money for the charity (like Team In Training does). If they collect say $75, they get free registration. 4. Get your volunteers from the charitable organization you are supporting. If you are raising money for them, they should be willing to work as timers or at water stops. Hope this helps. Good luck with your race. Ken