In the words of Tina Fey..."I want to go there".
New Belgium Brewing Co. likes to do things differently.
After one year of work, each employee receives an ownership stake in the company and a free custom bicycle. After five years every employee enjoys an all-expenses-paid trip to Belgium -- the country whose centuries-old beer tradition serves as a model for the Fort Collins, Colo., brewery. Oh yeah, and employees get two free six-packs of beer a week.
"There's something wrong if making beer can't be fun," says CEO Kim Jordan, who co-founded the company with her husband, Jeff Lebesch, in 1991 (he retired a decade later).
The perks aren't just for fun, though. Each one is an expression of the company's ethos. The free bikes help the environment. The trips to Belgium commemorate Lebesch's bicycle tour of that country's breweries in 1989 -- the original inspiration for the company, now the third largest craft brewery and the eighth largest overall in the U.S.
Once we rode together in a metal firecracker
A Dance with Monkeys
I'm running somewhere tomorrow. It's going to be beautiful. I can't wait.
Needs more cowbell!
Of course, one round trip on an airplane to Belgium makes up for 5 years of gas savings from commuting on a bike.
• DON'T BREAK ANYTHING!!!
• get within 5#s of 130#s (and stay there, gotdammit!)
✓ 1st olympic distance duathlon - AG 2nd!!
• 1st Iceman Cometh mtn bike race - no MTB in '13
✓ Half Fanatic
✓ punch Type 1 in the junk
When you're on your deathbed, you won't be wishing that you'd spent more time at the office. But you will be wishing that you'd spent more time running. Because if you had, then you wouldn't be on your deathbed.
© 2013 RunningAHEAD, LLC. All rights reserved.
| Terms of Service