I just read an interesting report on the demographics of an average triathlete. They make a great marketing target group. Hopefully we can use some of this data to gather local sponsors for the Tri the Ridge triathlon in September.

Age and Gender
Average age: 38

59.6% Male
39.5% Female

7% are Under 25
12.8% are 25-29
15.7% are 30-34
19.9% are 35-39
17.3% are 40-44
12.1% are 45-49
7.5% are 50-54
3.5% are 55-59
1.6% are 60-64
0.6% are 65-69
0.3% are 70+

Relationships
63% are married
11% are in committed relationship
21% are single
5% are widowed, divorced or separated
44% have children living at home

Occupation
49% report white-collar jobs
19% report professional jobs such as doctor, lawyer or accountant
12% are students or education workers
12% are blue or gray collar workers
6% are government or military

Income
Average income: $126,000

12.9% have incomes under $50K
14.5% have incomes $50-74,999
16% have incomes $75-$99,999
23.4% have incomes $100-$149,999
12.1% have incomes $150-$199,999
8.4% have incomes $200-$299,999
5.5% have incomes over $300K

Spending (discretionary income)
50% of dollars spent on bikes and bike equipment
17% of dollars spent on race entry fees
8% of dollars on fitness clothing
11% of dollars on athletic shoes

$2,274 spent on bikes in past 12 months
$564 spent on race fees in past 12 months
$524 spent on bike equipment
$370 spent on training, running and athletic footwear
$277 spent on nutritional supplements