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Terrain: Asphalt
Notes: The Hot Chocolate Run is truly a collaborative effort involving a huge number and variety of the Valley’s businesses and business people. The event’s icons, the Penguin and the Polar Bear, were conceived of by Florence-based nationally syndicated cartoonist Hilary B. Price, who creates a new logo every year, making the mugs that the logo appears on quite the coveted item, and one of the reasons participants come back year after year. From the very first year, Northampton Coffee (a locally owned coffee shop that enjoyed such success that a second store, Amherst Coffee, was opened not long after the first) has donated the cocoa powder and sugar for the hot chocolate.
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