an amazing likeness
In the words of Tina Fey..."I want to go there".
New Belgium Brewing Co. likes to do things differently.
After one year of work, each employee receives an ownership stake in the company and a free custom bicycle. After five years every employee enjoys an all-expenses-paid trip to Belgium -- the country whose centuries-old beer tradition serves as a model for the Fort Collins, Colo., brewery. Oh yeah, and employees get two free six-packs of beer a week.
"There's something wrong if making beer can't be fun," says CEO Kim Jordan, who co-founded the company with her husband, Jeff Lebesch, in 1991 (he retired a decade later).
The perks aren't just for fun, though. Each one is an expression of the company's ethos. The free bikes help the environment. The trips to Belgium commemorate Lebesch's bicycle tour of that country's breweries in 1989 -- the original inspiration for the company, now the third largest craft brewery and the eighth largest overall in the U.S.
I've done my best to live the right way. I get up every morning and go to work each day. (for now)
I'm running somewhere tomorrow. It's going to be beautiful. I can't wait.
Needs more cowbell!
Of course, one round trip on an airplane to Belgium makes up for 5 years of gas savings from commuting on a bike.
• Keep doing stuff.
I've got a fever...
On your deathbed, you won't wish that you'd spent more time at the office. But you will wish that you'd spent more time running. Because if you had, you wouldn't be on your deathbed.